How reliable are neuromarketers' measures of advertising effectiveness?

Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

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Item Type: Article
Subject Areas: Marketing
Additional Information: Awarded the prize of Best Academic Paper in the Journal of Advertising Research, 2015
Subjects: A > Advertising
S > Statistical evaluation
Date Deposited: 02 Mar 2016 18:51
Last Modified: 24 Apr 2019 10:53
URI: http://lbsresearch.london.edu/id/eprint/100
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