Do no harm versus do good social responsibility. Attributional thinking and the liability of foreignness

Crilly, D and Ni, N and Jiang, Y (2016) Do no harm versus do good social responsibility. Attributional thinking and the liability of foreignness. Strategic Management Journal, 37 (7). pp. 1316-1329. ISSN 0143-2095

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Official URL: http://onlinelibrary.wiley.com/doi/10.1002/smj.238...

Abstract

The efforts of multinational corporations to be socially responsible do not always engender positive evaluations from overseas stakeholders. Drawing on attribution theory, we argue that two heuristics guide stakeholders in evaluating firms' social performance: foreignness and the valence of firms' social responsibility. We provide evidence from a field study of secondary stakeholders and an experimental study involving 129 non-governmental organizations. Consistent with attribution theory, the liability of foreignness is minimized when firms engage in “do-good” social responsibility (focused on proactive engagement creating positive externalities) but is substantial when firms engage in “do-no-harm” social responsibility (focused on attenuating negative externalities). In online supporting information, Appendix S1, we demonstrate that these evaluations have consequences for whether stakeholders subsequently cooperate, or sow conflict, with firms.

Item Type: Article
Additional Information: © 2015 John Wiley & Sons Ltd
Subject Areas: Strategy and Entrepreneurship
DOI: 10.1002/smj.2388
Date Deposited: 02 Mar 2016 18:51
Last Modified: 16 Jun 2016 14:19
URI: http://lbsresearch.london.edu/id/eprint/103

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