Passing the buck to the wealthier: egocentric judgments of financial resources influence donation obligations

Berman, J Z, Bhattacharjee, A, Small, D and Zauberman, G (2016) Passing the buck to the wealthier: egocentric judgments of financial resources influence donation obligations. Advances in consumer research, 44. pp. 48-52. ISSN 0098-9258

Abstract

How much should someone donate to charity? Consumers believe that others who earn more than they do have more spare financial resources—and thereby should donate more to charity—than what those higher earners evaluate for themselves. Across all income levels, people pass donation obligations to wealthier others

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Item Type: Article
Subject Areas: Marketing
Subjects: C > Charities
C > Consumer behaviour
Date Deposited: 13 May 2019 11:13
Last Modified: 02 Sep 2019 15:36
URI: http://lbsresearch.london.edu/id/eprint/1076
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