Consumers’ reliance on imagination moderates the effect of information on anticipated satisfaction

Franssens, S and Botti, S (2016) Consumers’ reliance on imagination moderates the effect of information on anticipated satisfaction. Advances in Consumer Research, 44. pp. 113-114. ISSN 0098-9258

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Item Type: Article
Subject Areas: Marketing
Subjects: C > Consumer behaviour
M > Mental processes and abilities
Date Deposited: 20 May 2019 11:05
Last Modified: 02 Sep 2019 15:36
URI: http://lbsresearch.london.edu/id/eprint/1077
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