Consumers’ reliance on imagination moderates the effect of information on anticipated satisfaction

Franssens, S and Botti, S (2016) Consumers’ reliance on imagination moderates the effect of information on anticipated satisfaction. [Conference proceeding]

Abstract

Information positively affects consumers’ anticipated satisfaction with experiences. We predicted that consumers derive a sense of control from fantasizing about upcoming experiences and therefore have a lower need for information. Three experiments indeed show that the positive effect of information on anticipated satisfaction decreases for consumers with an imaginative mind-set.

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Item Type: Conference proceeding
Subject Areas: Marketing
Subjects: C > Consumer behaviour
M > Mental processes and abilities
Date Deposited: 20 May 2019 11:05
Last Modified: 13 Jan 2020 19:05
URI: http://lbsresearch.london.edu/id/eprint/1077
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