Telling a good innovation story

Birkinshaw, J (2018) Telling a good innovation story. McKinsey Quarterly, 3. pp. 8-12. ISSN 0047-5394

Abstract

The article focuses on the importance of storytelling as a means for businesses to promote their ideas to investors. The lessons for senior managers and businesspeople on what comprises an emotional story include the lack of connection between academic labels and good storytelling, the power of serendipity, and the persuasive power of going along with trends.

More Details

Item Type: Article
Subject Areas: Strategy and Entrepreneurship
Date Deposited: 25 Feb 2019 15:06
Last Modified: 02 Sep 2019 15:36
URI: http://lbsresearch.london.edu/id/eprint/1092
More

Export and Share


Download

Full text not available from this repository.

Statistics

Downloads from LBS Research Online

View details

Actions (login required)

Edit Item Edit Item