The 12 powers of a marketing leader: how to succeed by building customer and company value

Barta, T and Barwise, T P (2017) The 12 powers of a marketing leader: how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714

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Item Type: Book
Subject Areas: Marketing
Date Deposited: 22 Feb 2019 15:41
Last Modified: 01 Apr 2019 14:49
URI: http://lbsresearch.london.edu/id/eprint/1097
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