How Drug Company Ads Downplay Risks

Sivanathan, N and Kakkar, H (2019) How Drug Company Ads Downplay Risks. Scientific American. ISSN 0036-8733

Abstract

This article demonstrates the power of the “argument dilution effect” as observed in US pharmaceutical firms' television advertisements for prescription medicines.

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Item Type: Article
Subject Areas: Organisational Behaviour
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© 2019 Scientific American, a division of Springer Nature America

Date Deposited: 16 Dec 2019 14:54
Last Modified: 02 Jan 2020 11:38
URI: http://lbsresearch.london.edu/id/eprint/1304
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