From academic research to marketing practice: Some further thoughts

Roberts, J H and Kayande, U and Stremersch, S (2014) From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31 (2). pp. 127-140. ISSN 0167-8116

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Item Type: Article
Subject Areas: Marketing
DOI: 10.1016/j.ijresmar.2013.12.001
Date Deposited: 02 Mar 2016 18:51
Last Modified: 02 Mar 2016 18:51
URI: http://lbsresearch.london.edu/id/eprint/150

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