How do firms make money selling digital goods online?

Lambrecht, A and Goldfarb, A and Bonatti, A and Ghose, A and Goldstein, D and Lewis, R and Rao, A and Sahni, N and Yao, S (2014) How do firms make money selling digital goods online? Marketing Letters, 25 (3). pp. 331-341. ISSN 0923-0645

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Item Type: Article
Subject Areas: Marketing
DOI: 10.1007/s11002-014-9310-5
Date Deposited: 02 Mar 2016 18:51
Last Modified: 08 Feb 2017 13:40
URI: http://lbsresearch.london.edu/id/eprint/20

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