The Impact of Add-On Features on Consumer Product Evaluations

Bertini, M and Ofek, E and Ariely, D (2009) The Impact of Add-On Features on Consumer Product Evaluations. Journal of Consumer Research, 36 (1). pp. 17-28. ISSN 1537-5277

Full text not available from this repository.
Official URL: http://jcr.oxfordjournals.org/lookup/doi/10.1086/5...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1086/596717
Date Deposited: 16 May 2016 13:25
Last Modified: 16 May 2016 13:25
URI: http://lbsresearch.london.edu/id/eprint/217

Actions (login required)

Edit Item Edit Item