The impact of add-on features on consumer product evaluations

Bertini, M, Ofek, E and Ariely, D (2009) The impact of add-on features on consumer product evaluations. Journal of Consumer Research, 36 (1). pp. 17-28. ISSN 1537-5277

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 16 May 2016 13:25
Last Modified: 18 Jul 2018 16:03
URI: http://lbsresearch.london.edu/id/eprint/217
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