The locus of choice: personal causality and satisfaction with hedonic and utilitarian decisions

Botti, S and McGill, A L (2011) The locus of choice: personal causality and satisfaction with hedonic and utilitarian decisions. Journal of Consumer Research, 37 (6). pp. 1065-1078. ISSN 1537-5277

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 16 May 2016 13:25
Last Modified: 18 Jul 2018 16:03
URI: http://lbsresearch.london.edu/id/eprint/232
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