Do customer acquisition cost, retention and usage matter to firm performance and valuation?

Talmor, E, Livne, G and Simpson, A (2011) Do customer acquisition cost, retention and usage matter to firm performance and valuation? Journal of Business Finance and Accounting, 38 (3-4). pp. 334-363. ISSN 0306-686X

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Item Type: Article
Subject Areas: Accounting
Date Deposited: 16 May 2016 13:25
Last Modified: 21 Nov 2019 18:02
URI: http://lbsresearch.london.edu/id/eprint/242
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