Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation?

Talmor, E and Livne, G and Simpson, A (2011) Do Customer Acquisition Cost, Retention and Usage Matter to Firm Performance and Valuation? Journal of Business Finance & Accounting, 38 (3-4). pp. 334-363.

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Official URL: http://onlinelibrary.wiley.com/doi/10.1111/j.1468-...
Item Type: Article
Subject Areas: Accounting
DOI: 10.1111/j.1468-5957.2010.02229.x
Date Deposited: 16 May 2016 13:25
Last Modified: 16 May 2016 13:25
URI: http://lbsresearch.london.edu/id/eprint/242

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