Do customer acquisition cost, retention and usage matter to firm performance and valuation?

Talmor, E, Livne, G and Simpson, A (2011) Do customer acquisition cost, retention and usage matter to firm performance and valuation? Journal of Business Finance & Accounting, 38 (3-4). pp. 334-363.

More Details

Item Type: Article
Subject Areas: Accounting
Date Deposited: 16 May 2016 13:25
Last Modified: 18 Jul 2018 16:03
URI: http://lbsresearch.london.edu/id/eprint/242
More

Export and Share


Download

Full text not available from this repository.

Statistics

Altmetrics

Downloads from LBS Research Online

View details

Actions (login required)

Edit Item Edit Item