Crossing the Chasm: How to Convert Relevant Research Into Managerially Useful Research

Markides, C (2011) Crossing the Chasm: How to Convert Relevant Research Into Managerially Useful Research. Journal of Applied Behavioral Science, 47 (1). pp. 121-134. ISSN 1552-6879

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Official URL: http://jab.sagepub.com/cgi/doi/10.1177/00218863103...
Item Type: Article
Subject Areas: Strategy and Entrepreneurship
DOI: 10.1177/0021886310388162
Date Deposited: 16 May 2016 13:25
Last Modified: 16 May 2016 13:25
URI: http://lbsresearch.london.edu/id/eprint/251

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