Crossing the chasm: how to convert relevant research into managerially useful research

Markides, C (2011) Crossing the chasm: how to convert relevant research into managerially useful research. Journal of Applied Behavioral Science, 47 (1). pp. 121-134. ISSN 1552-6879

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Item Type: Article
Subject Areas: Strategy and Entrepreneurship
Date Deposited: 16 May 2016 13:25
Last Modified: 02 Sep 2019 15:26
URI: http://lbsresearch.london.edu/id/eprint/251
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