Employee-based brand equity: Why firms with strong brands pay their executives less

Tavassoli, N T and Chandy, R and Sorescu, A (2014) Employee-based brand equity: Why firms with strong brands pay their executives less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437

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Item Type: Article
Subject Areas: Marketing
DOI: 10.1509/jmr.13.0435
Date Deposited: 02 Mar 2016 18:51
Last Modified: 31 May 2017 15:50
URI: http://lbsresearch.london.edu/id/eprint/27

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