Research Note - Attention Arousal Through Price Partitioning

Bertini, M and Wathieu, L (2008) Research Note - Attention Arousal Through Price Partitioning. Marketing Science, 27 (2). pp. 236-246.

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Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1287/mksc.1070.0295
Date Deposited: 17 May 2016 11:55
Last Modified: 17 May 2016 11:55
URI: http://lbsresearch.london.edu/id/eprint/308

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