Chandy, R, Tellis, G J and Prabhu, J C (2009) Radical innovation across nations: the preeminence of corporate culture. Journal of Marketing, 73 (1). pp. 3-23. ISSN 0022-2429
Official URL: https://journals.sagepub.com/doi/10.1509/jmkg.73.1...
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Item Type: | Article |
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Subject Areas: | Marketing |
Date Deposited: | 17 May 2016 11:55 |
Last Modified: | 31 Aug 2024 01:46 |
URI: | https://lbsresearch.london.edu/id/eprint/317 |