Competitive response to radical product innovations

Chandy, R, Aboulnasr, K, Narasimhan, O and Blair, E (2008) Competitive response to radical product innovations. Journal of Marketing, 72 (3). pp. 94-110.

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 06 Jun 2019 14:00
URI: http://lbsresearch.london.edu/id/eprint/319
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