Competitive Response to Radical Product Innovations

Chandy, R and Aboulnasr, K and Narasimhan, O and Blair, E (2008) Competitive Response to Radical Product Innovations. Journal of Marketing, 72 (3). pp. 94-110.

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Official URL: http://journals.ama.org/doi/abs/10.1509/jmkg.72.3....
Item Type: Article
Subject Areas: Marketing
DOI: 10.1509/jmkg.72.3.94
Date Deposited: 17 May 2016 11:55
Last Modified: 17 May 2016 11:55
URI: http://lbsresearch.london.edu/id/eprint/319

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