Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage

Lambrecht, A, Seim, K and Tucker, C E (2011) Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage. Marketing Science, 30 (2). pp. 355-367. ISSN 1526-548X

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 18 Jul 2018 16:03
URI: http://lbsresearch.london.edu/id/eprint/327
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