Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage

Lambrecht, A and Seim, K and Tucker, C (2011) Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage. Marketing Science, 30 (2). pp. 355-367. ISSN 1526-548X

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Official URL: http://pubsonline.informs.org/doi/10.1287/mksc.110...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1287/mksc.1100.0613
Date Deposited: 17 May 2016 11:55
Last Modified: 08 Sep 2017 14:27
URI: http://lbsresearch.london.edu/id/eprint/327

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