Gender Identity Salience and Perceived Vulnerability to Breast Cancer

Tavassoli, N T and Puntoni, S and Sweldens, S (2011) Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3). pp. 413-424.

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Official URL: http://journals.ama.org/doi/abs/10.1509/jmkr.48.3....
Item Type: Article
Subject Areas: Marketing
DOI: 10.1509/jmkr.48.3.413
Date Deposited: 17 May 2016 11:55
Last Modified: 17 May 2016 11:55
URI: http://lbsresearch.london.edu/id/eprint/333

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