When do chief marketing officers affect firm value? A customer power explanation

Chandy, R, Boyd, E and Cunha, M (2010) When do chief marketing officers affect firm value? A customer power explanation. Journal of Marketing Research, 47 (6). pp. 1162-1176.

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 06 Jun 2019 14:10
URI: http://lbsresearch.london.edu/id/eprint/337
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