When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Chandy, R and Boyd, E and Cunha, M (2010) When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation. Journal of Marketing Research, 47 (6). pp. 1162-1176.

Full text not available from this repository.
Official URL: http://journals.ama.org/doi/abs/10.1509/jmkr.47.6....
Item Type: Article
Subject Areas: Marketing
DOI: 10.1509/jmkr.47.6.1162
Date Deposited: 17 May 2016 11:55
Last Modified: 31 May 2017 15:51
URI: http://lbsresearch.london.edu/id/eprint/337

Actions (login required)

Edit Item Edit Item