Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity

Hardie, B G S and Fader, P S (2010) Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29 (1). pp. 85-93. ISSN 0732-2399

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 04 Dec 2019 12:55
URI: http://lbsresearch.london.edu/id/eprint/339
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