Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity

Hardie, B G S and Fader, P S (2010) Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29 (1). pp. 85-93. ISSN 1526-548X

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Official URL: http://pubsonline.informs.org/doi/
Item Type: Article
Subject Areas: Marketing
DOI: 10.1287/mksc.1080.0482
Date Deposited: 17 May 2016 11:55
Last Modified: 30 Oct 2017 11:54
URI: http://lbsresearch.london.edu/id/eprint/339

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