Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways

Roberts, J H and Danaher, P and Roberts, K and Simpson, A (2011) Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 1526-548X

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Official URL: http://pubsonline.informs.org/doi/10.1287/mksc.110...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1287/mksc.1100.0619
Date Deposited: 17 May 2016 11:55
Last Modified: 17 May 2016 11:55
URI: http://lbsresearch.london.edu/id/eprint/345

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