Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways

Roberts, J H, Danaher, P, Roberts, K and Simpson, A (2011) Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 1526-548X

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 18 Jul 2018 16:03
URI: http://lbsresearch.london.edu/id/eprint/345
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