The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Bertini, M and Wathieu, L and Iyengar, S S (2012) The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality. Journal of Marketing Research, 49 (1). pp. 39-49.

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Official URL: http://journals.ama.org/doi/abs/10.1509/jmr.10.002...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1509/jmr.10.0028
Date Deposited: 17 May 2016 11:55
Last Modified: 17 May 2016 11:55
URI: http://lbsresearch.london.edu/id/eprint/354

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