New perspectives on customer 'death' using a generalization of the Pareto/NBD model

Hardie, B G S, Kinshuk, J and Fader, P S (2011) New perspectives on customer 'death' using a generalization of the Pareto/NBD model. Marketing Science, 30 (5). pp. 866-880. ISSN 1526-548X

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 18 Jul 2018 16:03
URI: http://lbsresearch.london.edu/id/eprint/359
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