New Perspectives on Customer 'Death' using a Generalization of the Pareto/NBD Model

Hardie, B G S and Kinshuk, J and Fader, P S (2011) New Perspectives on Customer 'Death' using a Generalization of the Pareto/NBD Model. Marketing Science, 30 (5). pp. 866-880. ISSN 1526-548X

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Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1287/mksc.1110.0654
Date Deposited: 17 May 2016 11:55
Last Modified: 17 May 2016 12:03
URI: http://lbsresearch.london.edu/id/eprint/359

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