Modeling Multiple Relationships in Social Networks

Koenigsberg, O and Ansari, A and Stahl, F (2011) Modeling Multiple Relationships in Social Networks. Journal of Marketing Research, 48 (4). pp. 713-728.

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Official URL: http://journals.ama.org/doi/abs/10.1509/jmkr.48.4....
Item Type: Article
Subject Areas: Marketing
DOI: 10.1509/jmkr.48.4.713
Date Deposited: 17 May 2016 11:55
Last Modified: 11 Nov 2016 16:14
URI: http://lbsresearch.london.edu/id/eprint/364

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