The Design of Durable Goods

Koenigsberg, O and Kohli, R and Montoya, R (2011) The Design of Durable Goods. Marketing Science, 30 (1). pp. 111-122. ISSN 1526-548X

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Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1287/mksc.1100.0592
Date Deposited: 17 May 2016 11:55
Last Modified: 11 Nov 2016 16:14
URI: http://lbsresearch.london.edu/id/eprint/365

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