When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs

Lambrecht, A and Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899.

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Official URL: http://journals.ama.org/doi/abs/10.1509/jmr.10.044...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1509/jmr.10.0444
Date Deposited: 17 May 2016 11:55
Last Modified: 08 Sep 2017 14:26
URI: http://lbsresearch.london.edu/id/eprint/374

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