Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects

Roberts, J H and Lilien, G and Shankar, V (2013) Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. Marketing Science, 32 (2). pp. 229-245. ISSN 1526-548X

Full text not available from this repository.
Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1287/mksc.1120.0756
Date Deposited: 17 May 2016 11:55
Last Modified: 17 May 2016 11:55
URI: http://lbsresearch.london.edu/id/eprint/384

Actions (login required)

Edit Item Edit Item