When does retargeting work? Information specificity in online advertising

Lambrecht, A and Tucker, C E (2013) When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50 (5). pp. 561-576.

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 21 Aug 2019 16:41
URI: http://lbsresearch.london.edu/id/eprint/388
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