When does retargeting work? Information specificity in online advertising

Lambrecht, A and Tucker, C (2013) When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50 (5). pp. 561-576.

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Official URL: http://journals.ama.org/doi/abs/10.1509/jmr.11.050...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1509/jmr.11.0503
Date Deposited: 17 May 2016 11:55
Last Modified: 08 Sep 2017 14:39
URI: http://lbsresearch.london.edu/id/eprint/388

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