Countercyclical pricing: A consumer heterogeneity explanation

Vilcassim, N, Guler, U and Misa, K (2013) Countercyclical pricing: A consumer heterogeneity explanation. Economics Letters, 122 (2). pp. 343-347. ISSN 0165-1765

Abstract

We show that a seasonal good could be priced countercyclically due to the heterogeneous seasonalshifts in consumer valuations. We provide empirical support for our explanation based on two product categories (canned soup and tuna) studied in the literature.

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Item Type: Article
Subject Areas: Marketing
Additional Information: © 2014 Elsevier B.V.
Date Deposited: 02 Mar 2016 18:51
Last Modified: 20 Jul 2018 16:32
URI: http://lbsresearch.london.edu/id/eprint/43
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