Countercyclical pricing: A consumer heterogeneity explanation

Vilcassim, N and Guler, U and Misa, K (2014) Countercyclical pricing: A consumer heterogeneity explanation. Economics Letters, 122 (2). pp. 343-347. ISSN 0165-1765

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Abstract

We show that a seasonal good could be priced countercyclically due to the heterogeneous seasonalshifts in consumer valuations. We provide empirical support for our explanation based on two product categories (canned soup and tuna) studied in the literature.

Item Type: Article
Additional Information: © 2014 Elsevier B.V.
Subject Areas: Marketing
DOI: 10.1016/j.econlet.2013.12.025
Date Deposited: 02 Mar 2016 18:51
Last Modified: 22 Mar 2016 13:55
URI: http://lbsresearch.london.edu/id/eprint/43

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