easyJet pricing strategy: Should low-fare airlines offer last-minute deals?

Koenigsberg, O and Vilcassim, N and Muller, E (2008) easyJet pricing strategy: Should low-fare airlines offer last-minute deals? Quantitative Marketing and Economics, 6 (3). pp. 279-297. ISSN 1573-711X

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Official URL: http://link.springer.com/10.1007/s11129-007-9036-2
Item Type: Article
Subject Areas: Marketing
DOI: 10.1007/s11129-007-9036-2
Date Deposited: 17 May 2016 12:25
Last Modified: 11 Nov 2016 16:16
URI: http://lbsresearch.london.edu/id/eprint/461

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