easyJet pricing strategy: Should low-fare airlines offer last-minute deals?

Koenigsberg, O, Vilcassim, N and Muller, E (2008) easyJet pricing strategy: Should low-fare airlines offer last-minute deals? Quantitative Marketing and Economics, 6 (3). pp. 279-297. ISSN 1573-711X

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 12:25
Last Modified: 18 Jul 2018 16:03
URI: http://lbsresearch.london.edu/id/eprint/461
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