Brand impact – it’s greater for CEOs than customers

Tavassoli, N T and Sorescu, A and Chandy, R (2015) Brand impact – it’s greater for CEOs than customers. London Business School Review. ISSN 2057-1607

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Official URL: https://www.london.edu/faculty-and-research/lbsr/b...

Abstract

A strong brand means attracting better executives and paying them less. It’s time organisations started paying attention to the impact a strong brand can have closer to home, say Nader Tavassoli, Alina Sorescu and Rajesh Chandy.

Item Type: Article
Additional Information: Published online 08 Sep 2015
Subjects: B > Brand strategy
Subject Areas: Marketing
Date Deposited: 18 Jul 2016 14:17
Last Modified: 31 May 2017 15:50
URI: http://lbsresearch.london.edu/id/eprint/520

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