Are you measuring the right things right?

Tavassoli, N T (2015) Are you measuring the right things right? London Business School Review. ISSN 2057-1607

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Official URL: https://www.london.edu/faculty-and-research/lbsr/a...

Abstract

Are you measuring the right things, and are you measuring them in the right way? Professor Nader Tavassoli reveals a more sophisticated approach to measuring brand-related performance.

Item Type: Article
Additional Information: Published online only 8 Sep 2015
Subjects: P > Performance
M > Measurement
B > Brand strategy
Subject Areas: Marketing
Date Deposited: 18 Jul 2016 14:13
Last Modified: 18 Jul 2016 14:13
URI: http://lbsresearch.london.edu/id/eprint/522

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