A seven book guide to brand building

Tavassoli, N T (2016) A seven book guide to brand building. London Business School Review. ISSN 2057-1607

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Official URL: https://www.london.edu/faculty-and-research/lbsr/a...
Item Type: Article
Additional Information: Published online only 18 May 2016
Subjects: R > Readings
B > Brand strategy
Subject Areas: Marketing
Date Deposited: 18 Jul 2016 14:10
Last Modified: 18 Jul 2016 14:10
URI: http://lbsresearch.london.edu/id/eprint/525

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