Choice closure increases indulgence (but only once!)

Gu, Y, Klesse, A-K, Botti, S and Faro, D (2015) Choice closure increases indulgence (but only once!). [Conference proceeding]

Abstract

We demonstrate that choice closure — a psychological process by which people come to perceive a decision as complete — increases the pleasure derived from the selection of a want instead of a should option. Reaching closure with a want option, however, decreases the desire to indulge again in a subsequent decision.

More Details

Item Type: Conference proceeding
Subject Areas: Marketing
Date Deposited: 19 Jul 2016 15:09
Subjects: Decision-making
Last Modified: 06 Jun 2022 10:52
URI: https://lbsresearch.london.edu/id/eprint/534
More

Export and Share


Download

Full text not available from this repository.

Statistics

Downloads from LBS Research Online

View details

Actions (login required)

Edit Item Edit Item