Vicarious control: exposure to mastery and perceived self-efficacy

Scopelliti, I, Botti, S and Donato, C (2013) Vicarious control: exposure to mastery and perceived self-efficacy. European Advances in Consumer Research, 10. pp. 302-303.

Abstract

We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control apparent in the masterful performance is vicariously experienced by the observers, and raises their expectations on their own ability to perform the same activity.

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Item Type: Article
Subject Areas: Marketing
Subjects: P > Performance
Date Deposited: 19 Jul 2016 15:30
Last Modified: 18 Jul 2018 16:03
URI: http://lbsresearch.london.edu/id/eprint/537
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