Vicarious control: exposure to mastery and perceived self-efficacy

Scopelliti, I and Botti, S and Donato, C (2013) Vicarious control: exposure to mastery and perceived self-efficacy. European Advances in Consumer Research, 10. pp. 302-303.

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We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control apparent in the masterful performance is vicariously experienced by the observers, and raises their expectations on their own ability to perform the same activity.

Item Type: Article
Subjects: P > Performance
Subject Areas: Marketing
Date Deposited: 19 Jul 2016 15:30
Last Modified: 11 Nov 2016 16:00

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