Business analytics in the age of big data

Ban, G-Y (2014) Business analytics in the age of big data. Business Strategy Review, 25 (3). pp. 8-9. ISSN 0955-6419

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Gah-Yi Ban (formerly: Vahn) makes sense of a truly 21st century industry.

Item Type: Article
Additional Information: © 2014 London Business School
Subjects: D > Data collection and recording
S > Statistical analysis
P > Prediction
Subject Areas: Management Science and Operations
DOI: 10.1111/j.1467-8616.2014.01083.x
Date Deposited: 02 Mar 2016 18:51
Last Modified: 12 Dec 2016 09:56

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