Tell me why

Mullins, J (2014) Tell me why. Business Strategy Review, 25 (2). pp. 50-53. ISSN 0955-6419

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Abstract

Successful entrepreneurs insistently ask why their idea will or won't work. John Mullins explains

Item Type: Article
Subject Areas: Marketing
DOI: 10.1111/j.1467-8616.2014.01060.x
Date Deposited: 02 Mar 2016 18:51
Last Modified: 23 Mar 2016 17:25
URI: http://lbsresearch.london.edu/id/eprint/69

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