Marketing models for the customer-centric firm

Ascarza, E and Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel, pp. 297-330. ISBN 9783319569390

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Item Type: Book Section
Additional Information: Chapter 10
Subjects: M > Marketing models
Subject Areas: Marketing
Date Deposited: 03 Apr 2017 11:24
Last Modified: 05 Feb 2018 14:28

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