Marketing models for the customer-centric firm

Ascarza, E and Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel. ISBN 9783319569390 (In Press)

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Official URL: http://www.springer.com/in/book/9783319569390
Item Type: Book Section
Subjects: M > Marketing models
Subject Areas: Marketing
Date Deposited: 03 Apr 2017 11:24
Last Modified: 09 Aug 2017 09:37
URI: http://lbsresearch.london.edu/id/eprint/702

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