Simple probability models for computing CLV and CE

Fader, P S and Hardie, B G S (2015) Simple probability models for computing CLV and CE. In: Handbook of research on customer equity in marketing. Edward Elgar, Cheltenham, Glos, pp. 77-100. ISBN 9781781004975

Abstract

(Part I, Chapter 3)

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Item Type: Book Section
Subject Areas: Marketing
Subjects: M > Marketing models
P > Probability theory
Date Deposited: 28 Nov 2016 14:44
Last Modified: 18 Jul 2018 16:03
URI: http://lbsresearch.london.edu/id/eprint/704
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