Will your sports business idea win the crowd?

Mullins, J (2016) Will your sports business idea win the crowd? London Business School Review. ISSN 2057-1607 (In Press)

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Official URL: https://www.london.edu/faculty-and-research/lbsr/w...

Abstract

Never want the game to stop? If the world stops spinning for the Superbowl or FIFA World Cup, you have probably dreamed of being a professional sports person. But if you’re not a born athlete, why not start a sports business?

Item Type: Article
Additional Information: © 2016 London Business School
Subjects: E > Entrepreneurs
S > Sports industry
Subject Areas: Marketing
Date Deposited: 28 Nov 2016 15:00
Last Modified: 28 Nov 2016 15:00
URI: http://lbsresearch.london.edu/id/eprint/711

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