Will my idea work?

Mullins, J (2014) Will my idea work? Business Strategy Review, 25 (2). pp. 50-53. ISSN 1467-8616

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Official URL: http://onlinelibrary.wiley.com/doi/10.1111/j.1467-...

Abstract

Successful entrepreneurs insistently ask why their idea will or won’t work. John Mullins explains.

Item Type: Article
Additional Information: © 2014 London Business School
Subjects: E > Entrepreneurs
Subject Areas: Marketing
DOI: 10.1111/j.1467-8616.2014.01060.x
Date Deposited: 28 Nov 2016 15:08
Last Modified: 28 Nov 2016 15:08
URI: http://lbsresearch.london.edu/id/eprint/713

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