Strategy for the corporate level: where to invest, what to cut back and how to grow organisations with multiple divisions (2nd revised edition)

Campbell, A and Whitehead, J and Alexander, M and Goold, M (2014) Strategy for the corporate level: where to invest, what to cut back and how to grow organisations with multiple divisions (2nd revised edition). Jossey Bass, San Francisco, Calif. ISBN 9781118818374

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Abstract

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

Item Type: Book
Additional Information: © 2016 John Wiley & Sons
Subjects: C > Corporate strategy
Subject Areas: Strategy and Entrepreneurship
Date Deposited: 28 Nov 2016 15:11
Last Modified: 28 Nov 2016 15:11
URI: http://lbsresearch.london.edu/id/eprint/714

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