Turn your industry upside down

Mullins, J and Ersek, B and Keller, E W (2016) Turn your industry upside down. London Business School Review, 27 (1). pp. 22-25. ISSN 2057-1607

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Official URL: http://onlinelibrary.wiley.com/doi/10.1111/2057-16...

Abstract

Turn your industry upside-down by flouting the rules, say LBS's John Mullins and co-authors Barrett Ersek and Eileen Weisenbach Keller

Item Type: Article
Additional Information: © 2016 London Business School
Subjects: S > Small business
Subject Areas: Marketing
DOI: 10.1111/2057-1615.12091
Date Deposited: 28 Nov 2016 15:30
Last Modified: 28 Nov 2016 15:30
URI: http://lbsresearch.london.edu/id/eprint/717

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