Key MBA models: the 60+ models every manager and business student needs to know

Birkinshaw, J and Mark, K (2015) Key MBA models: the 60+ models every manager and business student needs to know. FT Publishing International, London. ISBN 9781292016856

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Abstract

'Key MBA Models' is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.

Item Type: Book
Additional Information: © 2016 Pearson Education Ltd
Subjects: C > Corporate strategy
M > Marketing models
F > Finance
A > Accounting
O > Organisational behaviour
Subject Areas: Strategy and Entrepreneurship
Date Deposited: 13 Dec 2016 14:35
Last Modified: 13 Dec 2016 14:37
URI: http://lbsresearch.london.edu/id/eprint/751

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