Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 9781784716745
Official URL: http://www.e-elgar.com/shop/handbook-of-marketing-...
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| Item Type: | Book Section |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 19 Dec 2017 14:49 |
| Subjects: |
Marketing Statistical analysis |
| Last Modified: | 26 Mar 2024 01:01 |
| URI: | https://lbsresearch.london.edu/id/eprint/942 |
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