Telling a good innovation story

Birkinshaw, J (2018) Telling a good innovation story. McKinsey Quarterly, 3. pp. 8-12. ISSN 0047-5394


The article focuses on the importance of storytelling as a means for businesses to promote their ideas to investors. The lessons for senior managers and businesspeople on what comprises an emotional story include the lack of connection between academic labels and good storytelling, the power of serendipity, and the persuasive power of going along with trends.

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Item Type: Article
Subject Areas: Strategy and Entrepreneurship
Date Deposited: 25 Feb 2019 15:06
Last Modified: 16 May 2022 15:08

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