The complexity of consumer identity: how consumer choices and outcomes are driven by the dynamic and multi-faceted self

Chen, S (2018) The complexity of consumer identity: how consumer choices and outcomes are driven by the dynamic and multi-faceted self. [Conference proceeding]

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Item Type: Conference proceeding
Subject Areas: Marketing
Date Deposited: 05 Aug 2020 15:18
Last Modified: 05 Oct 2020 15:04
URI: https://lbsresearch.london.edu/id/eprint/1445
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