The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

Bertini, M and Koenigsberg, O (2020) The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. MIT Press, Cambridge, MA. ISBN 9780262044349

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Item Type: Book
Subject Areas: Marketing
Date Deposited: 02 Nov 2020 19:05
Last Modified: 24 Nov 2020 20:08
URI: https://lbsresearch.london.edu/id/eprint/1526
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