Bertini, M and Wathieu, L (2008) Research note - attention arousal through price partitioning. Marketing Science, 27 (2). pp. 236-246. ISSN 0732-2399
Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...
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| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 17 May 2016 11:55 |
| Last Modified: | 23 Dec 2019 14:34 |
| URI: | https://lbsresearch.london.edu/id/eprint/308 |
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