Research note - attention arousal through price partitioning

Bertini, M and Wathieu, L (2008) Research note - attention arousal through price partitioning. Marketing Science, 27 (2). pp. 236-246. ISSN 0732-2399

Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...

DOI: https://doi.org/10.1287/mksc.1070.0295

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Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	17 May 2016 11:55
Last Modified:	23 Dec 2019 14:34
URI:	https://lbsresearch.london.edu/id/eprint/308

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